Today I watched an old video of Steve Jobs talking about branding that had risen to the top of Hacker News. In the video, he talks about how a company needs to have a core value, and that the brand should be about that core value. It got me thinking -- what is the core value of Stinky Teddy? We're not actually a company at this point, just an experiment. Nonetheless, we have a simple core value and it is best result first.
Let me elaborate. As Larry Page pointed out, the perfect search engine should have only a single result in many cases, and that one result is the exact link you are looking for. Our goal at Stinky Teddy, simply put, is to use all available information to try to figure out what that exact result is for you at a particular moment in time.
You might ask, don't all search engines try to do that? To see if "best result first" is a core value of your search engine do a search for something highly commercial like "mortgage refinance process." In all likelihood, the first result is a sponsored link. Not what you want, and certainly not the best result.
Here's the video:
![[This is a Roller site]](http://hardtke.net/blog/blog/resource/images/roller-logo.gif){kind=logo}
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